Local Business Support Program

The Local Business Support Program was built through collaboration between the EDC, City Council, Downtown Commission, Chamber of Commerce, and regional education partners.

It reflects what Celina is all about: life connected.

This is not a one-size-fits-all approach. It is a coordinated framework designed to help local businesses start strong, grow sustainably, and thrive long term.

Business Retention and Local Spending

We strengthen existing businesses by encouraging local spending, increasing visibility, and building long-term resiliency.

Initiatives include:

• A robust business directory

• Community pride and shop local campaigns

• Recognition programs spotlighting local owners

• One-on-one business coaching and strategy support

We help businesses attract, train, and retain the talent they need.

Through partnerships with Celina ISD, Collin College, Grayson College, and regional workforce leaders, we are building a stronger local pipeline that aligns education with industry demand.

Initiatives include:

• Employer roundtables and workforce data analysis

• A Celina-focused job board

• Local hiring events

• Workforce playbooks and employer tools

From idea to opening day, we provide structured guidance for entrepreneurs ready to invest in Celina.

Support includes:

• Startup playbooks and online resources

• Mentorship and one-on-one consulting

• Workshops and compliance education

• Incubator and test market exploration

• A clear roadmap from concept to launch

In Celina, every business has a story worth telling.

We equip businesses with the tools to define their brand, elevate their presence, and strengthen their VIBE through:

• Branding bootcamps

• Content templates and promotional tools

• Coordinated visibility campaigns

• Storytelling partnerships and media features

At the heart of it all is Downtown Celina.

More than a collection of storefronts, it is a living example of what happens when community and commerce move forward together. Locally owned shops. Scratch-made restaurants. Friday Night Markets. Events that feel like home.

Downtown is Texas Squared. More connection. More personality. More pride.

And the Local Business Support Program ensures that same spirit extends citywide.